Abstrak
The purpose of a study is 1) To analyze the role of social media in increasing student learning motivation in PAI subjects at SMK Miftahul Ulum Bandar Lampung, 2) The most effective type of social media in increasing student learning motivation in PAI subjects at SMK Miftahul Ulum Bandar Lampung, 3) Challenges of the role of Social Media in increasing student learning motivation in PAI subjects at SMK Miftahul Ulum Bandar Lampung The type of research used by the researcher is qualitative research using descriptive methods, data collection methods in the form of interviews and documentation, data sources through the principal, teachers and students. The results of the study are: 1) The role of social media is not only as communication but also as an innovation for teachers and students, 2) The types of social media used are Whatsapp, Instagram and Youtube, the researcher type of social media is whatsapp because SMK Miftahul Ulum is more dominant in using these social media, 3) The challenge of the role of social media is to distinguish hoax news and valid news, as a teacher it is wiser to provide direction and be wise in providing education on the use of social media and the role of teachers must also follow the times so as not to be left behind